You never get a second chance to make a good first impression. Looks may not be everything, but they sure can help capture someone’s interest and encourage them to think in favour of your brand. The images you use on your online store introduce your brand and products to the world. So, if your site has interesting, captivating photography, you can grab peoples’ attention and drive conversions and sales. That’s why good product photography is an essential part of a strong eCommerce strategy.
In fact, imagery is so crucial that almost 80% of online shoppers say they make purchasing decisions based on product photos. Great visual content can also be a boost for your social media pages. Good imagery has a much higher chance of being shared on social media accounts, which means you can reach a wider audience (and hopefully get more sales).
So, if you’re ready to plunge into the world of visual content and up your sales in e-commerce market places as well as in your portal, you should identify the right professionals to help you with product photography, cataloguing and branding online.